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Wissotzky Tea: A Legacy of Flavor, Tradition, and Innovation

For more than 175 years, Wissotzky Tea has been a symbol of tradition,... Show more

Wissotzky Tea: A Legacy of Flavor, Tradition, and Innovation

For more than 175 years, Wissotzky Tea has been a symbol of tradition, craftsmanship, and the enduring art of tea making. Founded in 1849 by Kalman Ze’ev Wissotzky in Moscow, the brand began as a modest family business with a simple yet powerful vision — to bring the finest teas from around the world to people’s homes, blending quality with care, and culture with flavor.

From the very beginning, Wissotzky distinguished itself through excellence and integrity. Kalman Wissotzky’s passion for sourcing the best tea leaves from China, India, and Ceylon quickly earned the company a reputation as one of the most respected tea merchants in the Russian Empire. By the late 19th century, Wissotzky had become the largest tea company in Europe — known for its elegant packaging, refined blends, and the warmth it brought to daily life.

After World War II and the shifting tides of history, Wissotzky found a new home in Israel. Reestablished in 1936 in Tel Aviv, the company became a beloved part of Israeli culture and daily ritual. Generations grew up with the comforting aroma of Wissotzky tea in their homes, its red logo and signature blends representing not only a drink but a feeling of family, connection, and belonging.

As Israel evolved, so did Wissotzky. The company blended its rich heritage with a forward-looking spirit, embracing modern production techniques while preserving the personal touch of traditional tea craftsmanship. Wissotzky’s expert blenders continued to innovate — introducing herbal infusions, green teas, and wellness collections that reflect contemporary tastes and global trends, all without compromising authenticity.

Today, Wissotzky Tea stands as an international ambassador of Israeli excellence. Its products are enjoyed in over 30 countries, celebrated for their delicate balance of aroma, taste, and purity. Whether it’s a classic English Breakfast, a soothing chamomile, or a vibrant mint and lemon blend, every Wissotzky tea bag carries a story — of journeys across continents, of dedication passed through generations, and of the timeless human desire to pause, sip, and savor life.

Behind every cup lies a philosophy deeply rooted in family values. Wissotzky remains a family-owned company, guided by the same principles that inspired its founder more than a century ago — respect for nature, passion for quality, and care for every customer. This continuity of spirit is what gives Wissotzky its unique character and enduring trust.

From the tea fields of the past to the modern tables of today, Wissotzky Tea continues to bridge cultures and generations through one simple, universal pleasure — the comfort of a perfect cup of tea.